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CHILDE is an Australian brand, creating premium hand made eco-sensitive Italian eyewear inspired by artists, musicians and activists.

The CHILDE brand, products and community is built on punk sensibility fuelled by design expression of raw energy, freedom of speech and environmentally sensitive manufacturing principals.

CHILDE is embodied by the ancient symbol of the Ouroboros - the serpent eating its own tail defining the universal cycle of life created from death.

The CHILDE logo symbolises the infinite evolution of our brand's expression of raw energy.

This natural cycle reflects our focus on using bio-degradable and sustainable materials wherever we can.

CHILDE is an independently owned Australian brand located in Byron Bay. Founded in 2018 by Jon Laurenson while living in Portugal and being inspired by friend and renowned local Lisbon artist Mario Belem.

After visiting friends and boutique optical manufacturers in Italy he returned to Australia to form a creative team of friends to bring the CHILDE eco eyewear collections to life from April 2019.

Jon's experience in fashion eyewear spans 25 years as an original founder of Electric Visual and previously managing Arnette Optics in Australia during the late 90's.

After 10 years pursuing other creative business interests Jon felt it was time to make an exciting community driven lifestyle fashion brand with eco-sensibilities.

His passion for Australian fashion, Rock & Roll and environment consideration draws inspiration to the design aesthetic of the brand.

Jon has worked with our Italian design and quality control team across 3 brands over 25 years.

Our CHILDE Australian designed, Italian made eyewear products are of premium fit and quality made from eco sensitive Plant Based and Bio-Acetate frame materials.

The Childe Wilde plant based sunglass collection is made from 61% renewable resources and is designed for you to enjoy Italian quality sunglass fashion that doesn't break the bank while being better for the environment.

The CHILDE Hand Made Bio-Acetate eyewear collection is artisan, hand crafted eco-eyewear designed to love and protect your eyes for a lifetime. Made from the best Mazzuchelli M49 Bio-Acetate these modernistic iconic frames are built to last while also being 100% bio-degradable under industrial conditions.

Our mission is to deliver the world best eco-sensitive fashion eyewear.

SHOP OUR COLLECTIONS

Yellow Jack short fashion film follows the crew - The Captain, The First Mate, The Chef & The Engineer - of an old vessel returning from a long voyage at sea. Before they are allowed shore leave, the ship is commanded to anchor indefinitely in harbour due to the outbreak of plague. As boredom gives way to restlessness, anarchy creeps aboard as The Captain tries desperately to maintain order while battling her own mounting delirium.
Miranda Plummer and Kate Dodd are the beautifully gregarious women behind the infamous Our Corner Store Bangalow. They offer personalised styling tips with a giggle so you feel comfortable treating yourself or finding a gift for a loved one. The personalities in their store that make this retail experience unique.
Meet our Childe FAMILIA -Drew and Annelies are the owners of Electric Mermaid Barber Shop in Brunswick Heads on the northern rivers of NSW. Over the last 12 months they have built a very fun, unique and passionate business that serves their local community with style and plenty of good honest banter.

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