CHILDE Eyewear presents our 2020 summer campaign “ROCKAWAY BEACH”.
Featuring Montana Cox photographed by Tim Swallow.
The Ramones iconic summer surf punk anthem "Rockaway Beach" inspires our forthcoming sunglass collection “Percussion” created for summer 2020.
The rock n roll, hot summer in the city vibe, the beating drums and the anthem chorus of this iconic track scream punk rock sunglasses.
Our CHILDE muse for this campaign is Australian model Montana Cox now living in NYC.
Montana’s NYC attitude and a secret Bondi "Rockaway Beach" location was the perfect combination to represent the persona of this new collection.